Company Profile

Wenzhou Kaiwen Stationery & Sports Manufacturing Co., Ltd is the member of China Writing Instrument Association and also the vice-chairman of China Writing Instrument Association. Founded in 2001, Kaiwen is a modern joint stock company which gathers sales, production, research as one unity. The factory located in Wenzhou Pen Industry area, with modern office spaces, equipments and standardization of factory building, having more than 13200 sqm floor area and 32000 sqm standard building area. Kaiwen has more than 400 staffs and over 100 technicians. The export rose to 20 million USD in 2018, the output is more than 500 million pieces in 2019heading the pen industry export list in last 8 years.  


Core Values: Do solid work, Be creative, Team building, Be responsible, Keep Pursuing.

Do solid work Insisting on practicing, struggling, specializing and focusing;

Be creative Keep technical innovation and differentiation, leading the international standard;

Team building Human oriented, playing an important role of the team work;

Be responsible Bravely take all responsibilities and sharing all the results;

Keep pursuing Be leader of the industry, building the global brand.


Enterprising Purpose: Persisting with sincerity; Pursuing for harmony and precision; approaching to perfectness

Persisting with sincerity Be sincere and honest to everybody and everything;

Pursuing for harmony Running the enterprise on the basis of good for society and people. Be kind to customer & worker, to create a harmonious environment;

Pursuing for precision Pursuing in exquisite, secure technique, seeking greater perfect work and product;

Approaching to perfectness Provide the best service for customers and nice enjoyment for workers, improving society development & benefiting human beings.


Quality Control :

We’re following the QC concept of “seeking increasing perfection’’. In 2003 ,The quality-control department has been formed and consummated the company products’ standard .So we have a clear working instruction ,definite operating process and quality criteria .There are more than 10 kinds of advanced instrumentation and measuring equipment .More than 20 staffs are working for QC ( quality control ),QA (Quality Assurance),QE( Quality Engineering) ,IQC , IPQC ( in-process quality control), OQC( shipment inspection),FQC( Finished-goods quality control ) to make sure the products’ high quality .


Products and Market :

Our products can be divided into mainly 7 ranges, namely water color pens, highlighters, permanent markers, whiteboard markers, fineliners, water-based crayons and stationery art sets, which with more than 200 different models, and 50 patents. Focusing on differentiating, professional, concentrating, creative and environmental friendly, we’re following the tenet of ''Basement of Quality, Principle of Sincerity'', exploiting the market by widely making friends. The product has been selling world widely, including America, Europe, Middle East area, Southeast Asia, Australia etc. Quality is lifeblood of Kaiwen. Since establishment, the quality increased annually, and won unanimous praise from home and abroad. We establish distribution channels in domestic and oversea market in recent years, and vigorously promote Kaiwen's own brand. The turnover growth year by year, the brand awareness is also increasing, and market prospect is very broad. The high quality guarantee won the favor of lots overseas customers , 20% in Europe ,18% in North America , 14% in South America , 12% in Asia , 10% in Russia , 5% in Middle East area , 5% in UK , 3% in Africa , 3% in Australia .

Standards and Turnover : 

Our competitive advantage is the technical innovation. Keep standardizing, R&D innovating, leading the industrial standard and even exceed the international standard. All products conforms to European Standard of EN71 and America Standard of ASTM D4236 and F963a .In 2004 , Kaiwen has been certified by ISO9001 quality system ,ISO14001 environment system and ISO18001 system .In 2011 , Kaiwen won the title of "Top brand of Wenzhou " and "Export Top brand of Wenzhou " .We put a lot in new products development .Every month we have 2 new products presented .There are 100 colors for water color pens available so far , the daily output is more than 2 million pieces .


Service is to meet or exceed the expectations of customers and make the goods valuable or even more valuable. As the saying goes, customer is God and quality is God's requirements. Always offer the best quality products and the most attentive customer service to customers is not only respect for customers but also respond for our own.

We deeply know how to handle customers’ dissatisfaction and complaint is the key to enhance the overall level of service of enterprises; customers’ dissatisfaction and complaints are core business areas for enterprises to contact with customers and even can decide whether enterprises can enter to a glorious era by enhancing customer service levels. The initial policy of the company is to provide a platform for employees to create value for society, to provide quality services to customers, to achieve win-win situation: the employees win, customers win, business wins. Our company will adhere to the category of innovation, technological innovation, and standard winning continually, to make great efforts to keep the difference!


Our reputation:

Wenzhou Export Famous Brand in 2010;

Wenzhou Famous Brand in 2010;

Wenzhou Well-known logo in 2011;

Longwan Excellent Enterprise in 2012;

Hign-tech Zone Star Enterprise in 2012;

Longwan Excellent Enterprise in 2013;

Hign-tech Zone Star Enterprise in 2013;

Standardized safety production Third Grade Enterprise in 2013;

Zhejiang Province Industrial and Commercial Credit AA Grade Enterprise

Longwan Excellent Enterprise in 2014.

Longwan Excellent Enterprise in 2015.Zhejiang famous brand in 2015



View the future :

Looking forward to the future , we will keep our quality standard and develop more products to gain more market shares with our strong brand and intelligent staff .

We always follow the principle of “Focusing on details, Advocating the environment protection, Creating excellent brand, Leading the market and satisfying the customers”. In the spirit of being “Solidaric, Faithful, Professional & Innovative” we will commit ourselves to the development of star enterprise in the stationery industry in China and even in the world.

Profersional and Precision , Precision and beautiful ,Let the world fell in love with " Made in China ."